A major part of the growth of Hip-Hop has been the way that the culture connected with the global marketplace. From Run-DMC's connection with ADIDAS to LL Cool J rocking Kangol hats, branding has been a major part of the culture moving forward. After many years of rappers shouting out their favorite fashion brands on wax, it was only a matter of time before products became influenced by Hip-Hop in return.
In the 5 decades since the birth of Hip-Hop, we have watched the evolution from an underground movement to a global phenomenon. As the genre became more at the forefront of pop culture, there have been instances that became key moments in the culture. Here, we take a look at the most memorable onstage moments […]
Continuing our Hip-Hop History Month salute to the mixmasters, we put a spotlight on the foundation of it all created by East Coast DJs.
We wrap up our series honoring the women of Hip-Hop with Missy Elliott, a woman who thrives in pushing the sonic and visual boundaries in the culture.
As we continue to celebrate Hip Hop's 50th birthday, we'll look at one of the most fundamental elements of the culture: Emceeing.
As we celebrate the women who helped shaped Hip-Hop, we cannot forget about the genre’s first female solo MC to go platinum…who also just so happens to be a member of the Radio One/Reach Media family! Hailing from the Windy City, Shawntae Harris-Dupart, better known as Da Brat, has blown the rap game away for over […]
It goes without saying that New York is the mecca of Hip-Hop. From that “Back to School” party in the Bronx in 1973 to today, the genre is synonymous with the Empire State. When it comes to record labels dedicated to Hip-Hop, there are more than a few on the East Coast: Def Jam, Roc-A-Fella, […]
As we continue our celebration of Hip-Hop History Month, take a look at the rappers that made the greatest shift into Hollywood.
In honor of Hip Hop History Month, we give a salute to Lil' Kim, one of the first femcees to mix fashion and sex appeal with brutal bars.
A label known for its influence and infamy, Death Row Records continues to have a strong presence in the culture to this very day.
For a special Hip-Hop History Month feature, we took the bold initiative in crowing the 10 best rap albums to drop between 2010 to 2019.
Hip-Hop History Month kicked off in NYC with the 2023 "Remixing Public Health" Gala by HHPH, founded by Dr. Olajide Williams & Doug E. Fresh.
